Digital Health Communication

Optimizing Web Links Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: 3 Online Randomized Controlled Trials
Three online experiments show that easy-to-read web links with an identifiable NHS host increase trust in digital vaccination invitations and intention to book.
Cite Source Document DOI PMC Preprint Registration (Exp. 1) Registration (Exp. 2) Registration (Exp. 3)
Optimizing Web Links Used in Digital Vaccination Invitations to Raise Trust and Booking Intention: 3 Online Randomized Controlled Trials